Friday, May 11, 2012

No London Olympics for Chong Wei if...


Sponsors, advertisers and marketeers eager to leverage on the upcoming Olympic Games in July, beware. Oh and athletes, coaches and trainers too! Abide by the rules laid out by the International Olympic Committee (IOC) or run the risk of being disqualified from the London Games.

Under Rule 40 of the Olympic Charter, athletes are forbidden from appearing in advertising that clashes with official sponsors during the Games. The period is from July 18 to August 15.

So that means Datuk Lee Chong Wei, Azizulhasni Awang, Pandelela Rinong and Co currently enjoying advertising prominence on various media platforms, cannot be featured in any type of advertising- press, TV and outdoor - throughout that four weeks! Unless they are official partners and sponsors of the London Games.

Click Business Review Europe here, The Sun report here and the Marketing magazine here


New tin after this, maybe...


Not too sure whether this can be used or not from July 18 to August 15


Rule 40 of the Olympic Charter limits athletes and other participants in the Olympic Games from appearing in advertising during and shortly before and after the Olympic Games (the so called “Games Period” or “Rule 40 period”). This helps prevent ambush marketing which might otherwise utilize athletes to imply an association with the Games.

Official OCM sponsors, broadcasters and licensees are allowed to use the athletes in advertising during the Games, with prior consent.

Anyway, Go Malaysia Go!




4 comments:

Man Olimpik said...

the so called "Games Period"... what athletes, NSA's, NOC, Sponsors need to aware about this...

good example frm USOC here...
Rule 40 Guidelines: 2012 INFORMATION FOR ATHLETES, THEIR AGENTS AND NGBS.

Link: http://issuu.com/manolimpik/docs/london2012_rule40_guidelines

supposed to be we also comeout with guidelines like this...

just to share...

Anonymous said...

OCM takde bunyi pun. aoa mereka buat

Anonymous said...

aku dengar Jawatankuasa Olimpik Antarabangsa IOC dah hantar surat ke OCM suruh jawab. Itulah kita ni beria-ria sangat. Kita ni terkenal dengan terma 'reculcitrant'. MSN tak tahuke Road To London dengan 100+ itu salah.

Malaysia mungkin dikenakan tindakan disiplin. Apa kata blogger sukan terkemuka dunia..RH?

Anonymous said...

MALAYSIA BOLEH MAAAA......APA SUSAH HATI...